Everything you need to know about ExpertsReviews.Top.
Our team of expert editors spends more than 400 hours per week researching products, conducting hands-on tests, interviewing industry pros, studying market research, reviewing consumer feedback, and writing up all our findings into digestible yet comprehensive reviews. We don’t use an algorithm or software to choose the products — they’re all hand-picked and researched or tested by us!
The amount of research and testing for each piece of content varies, since some products involve more complex topics — like anti-aging creams or camping tents — while others allow us to flex our discovery and curation skills, like this piece on dorm room decor ideas or essential tailgate supplies for a brighter counter companion. Sometimes we get our hands dirty while we’re wrist-deep in the product-testing phase (like when we tested these Shittens wipes … yes, those are a thing), while other times you’ll find us drowning in dozens of browser tabs full of brand and product research.
We don’t use an algorithm or software to choose the products — they’re all hand-picked, researched, or tested by us!
We’ll outline all the best options within a category and offer a product comparison so you can make a well-informed purchase that meets your target needs and budget. We’ll also introduce you to the latest, most on-trend items across 10 different verticals (tech, beauty, fashion, fitness, parenting … you name it!) that come researched, tested, and editor-approved. If you haven’t found what it is you’re looking for, then we haven’t done our job.
We’ve reviewed more than 200,000 products since we launched, and we never recommend something we wouldn’t buy ourselves. We first conduct hours of research and initial product tests before finalizing our top picks within a category. Our editors spend days — sometimes weeks — researching and comparing several different models, reading consumer feedback, studying competitor coverage, calling in products, and hands-on testing across our team.
Each review is written by one or more editors with several years of expertise in covering their vertical. Our editors are experts in the field and have previously worked for brands like Cosmopolitan, Food & Wine, Travel & Leisure, Parenting.com, USAToday.com, NYMag.com, GearPatrol.com, and more.
We never recommend something we wouldn’t buy ourselves.
Once a review is written, we put it through the paces. Before it goes live to our audience, it touches several additional hands — a photo editor, copy editor, fact-checker, top editor, and site director all provide necessary feedback before greenlighting content for publication. This ensures our content is fully accurate and that all products are available to consumers. We’re also frequently shooting products in-house so we can truly give consumers a unique glimpse — and even offer a first look — at newly released gadgets that we got the exclusive on before other outlets, or so we can test setting powders that won't cause any Flashback Mary nightmares. (Don’t worry — we put in the work so you don’t have to!)